Clearly, the potential app user market is immense. The majority of the apps that are used most fall into the social media category. Source: Statista. According to the app usage statistics , YouTube had a massive audience in September No wonder why many people find the platform an excellent source of income too. As of January , almost everyone has accessed it on any kind of mobile phone, as shown by the latest mobile app usage statistics from Statista.
The most downloaded music and audio app in for Android users was Spotify, with over 9 million downloads, as per the app usage statistics for Android phones. YouTube follows with only 4. Telegram is a messaging app initially launched for Android and iOS in In January of this year, it bagged the title of the most downloaded non-gaming mobile app, with 63 million installs. The app download statistics for Android further reveal that TikTok follows closely, with nearly 62 million installs.
The rest of the app revenue comes from free apps that implement ads or other income-bringing methods, such as in-game currencies. The downtime habits of an average American have shifted in the last few years.
TV used to be our primary preoccupation during downtime, but now we spend more time scrolling through mobile apps. The average time spent in front of the TV in was minutes per day, while the app usage stats show the following numbers:. Amid the Covid pandemic in , people had to stay home most of the time. This made way for mobile app adoption, with users spending 3. Young adults are the ones with the highest number of daily app hours. Those between the ages of 18 and 24 spend an average of 96 hours in apps each month.
When it comes to the older demographics, mobile app usage by age is as follows:. When it comes to app usage, social media takes the majority of our time. Close to a third of all time spent online is dedicated to these apps. Surprisingly, there were 3. This is at least 90, deleted apps from the Google Play Store in only a matter of three months. Due to the worldwide lockdown, people tried to find new entertainment methods, and TikTok did not disappoint.
Thus, it saw an influx of over 2 billion downloads last year. With over 2. Millennials open it a lot more, at least 50 times a day. The loyalty of social media users will continue to change, and the emergence of TikTok has established it. Both use the same algorithm but use independent networks to meet Chinese digital policy regulations. The short video content platform targeting the millennium users gives immense opportunity to share their creativity and thus establish their identity.
The easy to use app makes everybody a content provider, and it stands like an entertainment platform. Telegram Revenue and Usage Statistics report. This website uses cookies to deliver a relevant and personalized service.
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TikTok Global user statistics: In September , TikTok started its operation and had become one of the most downloaded apps in TikTok has about million users worldwide, as per a recent survey. They use Douyin, the Chinese version of TikTok. It is one of the several apps that have been widely using in Asia, Japan, Cambodia, Thailand, Malaysia, and Vietnam, amongst several others. Instagram took 6 years, and Facebook took 4 years to have the same amount of monthly users that TikTok could make from the date of its launch.
The total number of users to download TikTok from the Google Play Store and the app store is more than 1. These statistics of TikTok are impressive when compared to the other competitive apps on the market. By the end of , TikTok topped the list of the most downloaded apps on the Apple app store. Statista TikTok could register impressive downloads consecutively for 5 quarters since its entry in the market.
Statista TikTok continues to maintain its user base statistics and also attract new customers. Statista The survey has revealed that TikTok has the largest iPhone users compared to Android users. Statista The 1st quarter of was the best performing time for the TikTok app, as it showed an impressive million users.
From India alone, there were Statista It means that every 6 out of 10 downloads done by Indians were these TikTok apps. Statista China follows India closely with Statista The United States of America saw Statista Of the total TikTok app downloads since its launch, about Statista The total TikTok app downloads from its launch to date in China is about In order to optimize campaigns, it is essential to know what your target audience's online behavior is and what are the best channels to connect with them.
Keep in mind that certain apps that are growing fast like Clubhouse are not on this list because they are only for iPhone users and therefore not as widely downloaded. By April of last year, the app had amassed over 2 billion downloads overall globally.
Initially this app was seen as a Gen Z space only, but it has experienced an influx of new users due to world-wide lockdown measures. This statistic is great news for marketers as TikTok marketing opportunities are growing, from creating organic content to paid TikTok Ads. As the number one app in the entire world, it is no surprise that Facebook is one of the most popular apps of Facebook has been especially useful during this time when people wanted to connect and stay in touch. According to Statista , it is the most popular app publisher world wide, based on downloads.
Facebook Advertising and marketing are two very important activities for marketers. Rounding out the Facebook family is Instagram. This photo and video sharing app is one of the most popular apps among Gen Z and Millennials. Though this app likes to keep their stats under wraps, it's fair to assume that due to its popularity and unmoving status in the app stores, it has surely retained its popularity in Instagram is especially useful when it comes to marketing. According to Statista , brands uploaded an average of 0.
In Summer of , Instagram announced their newest feature, Reels , which is in direct competition with TikTok. It will be interesting to see how this feature evolves over time and impacts downloads. Speaking of keeping in touch, a fair share of social media apps also experienced continued downloads in WhatsApp has approximately 2 billion users globally.
While WhatsApp may not be as popular in the United States, it is the leading messaging app across the rest of the globe. It provides opportunities for businesses to keep in contact with their clients and customers through personalized messages, special offers and more. There are many interesting marketing opportunities with WhatsApp as WhatsApp marketing continues to grow.
Another popular messaging app is Telegram, a free app with about million active monthly users ,which can be used to send photos, videos, and different types of documents in addition to regular messages.
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